Exclusive ReSeed Update: Interview with Brandon Laughridge

In the ever-evolving landscape of real estate investment, innovative models are reshaping how operators scale their businesses. One such model making waves is ReSeed, an innovative program that's been shrouded in mystery since it was announced with much fanfare in mid-2023. I was recently given the opportunity to interview Brandon Laughridge, a member of ReSeed's inaugural cohort, about his experiences with the program.

Brandon, a seasoned property manager and investor based in Kansas City, provides a rare glimpse into the inner workings of this novel partnership model. His journey with ReSeed began just over a year ago, marking a significant shift in his approach to real estate investment.

"I was at a crossroads," Brandon reflects. "Running a property management business is demanding, and I found myself struggling to balance that with finding deals and raising capital. Something had to give." Brandon is the President of North Terrace Property Management.

Enter ReSeed. Founded by Moses Kagan and a team of real estate veterans, ReSeed promises to solve the capital-raising conundrum for operators & investors. But it's more than just a source of funds; it's a strategic partnership that aims to accelerate growth while allowing operators to maintain control of their core businesses.

A pivotal moment in the ReSeed experience is the "Launch Week," an intensive, three-day conference-style event that kicks off the partnership. Brandon vividly recalls his experience in Boulder, Colorado, where the inaugural cohort gathered. "It was a mix of informal presentations, Q&A sessions, and strategic planning," he explains. The event featured guest speakers, including notable figures like Gabe Bodhi, offering insights into various aspects of real estate investment. ReSeed also used this time to present their processes for underwriting deals and conducting due diligence, providing case studies to illustrate their approach. "It wasn't just about learning," Brandon adds. "It was about building relationships with the ReSeed team and the other operators. We even had some investors attend, though it wasn't a pitch event." This immersive experience set the tone for the ongoing collaboration and laid the groundwork for the partnerships to come.

"What attracted me was the opportunity to have a business partner without giving up half my equity or paying an exorbitant salary," Brandon explains. "ReSeed eliminates the capital concern, allowing me to focus on what I do best - finding and operating deals."

The ReSeed experience is a blend of autonomy and support. Weekly calls with the ReSeed team and monthly sessions with the 7 other operating groups in the cohort provide a structured framework for growth and collaboration. But it's not just about regular check-ins; ReSeed's involvement extends to deal analysis and negotiation.

Brandon recounts his first deal with ReSeed, a 39-unit new build triplex development with potential for expansion. "Their conservative underwriting actually helped us negotiate a better price," he notes. "It's an unexpected benefit of the partnership - their expertise and objectivity can lead to better deals."

The financial structure of ReSeed's model is designed to align interests while rewarding operators. Brandon shares “It's better economics than most traditional partnerships."

One of the most intriguing aspects of the ReSeed model is the ability to "crystallize" promote into actual equity ownership over time. "This is huge for long-term wealth building," Brandon told me. "As deals perform well, we can convert our paper profits into real ownership stakes."

"I'm glad I took the plunge," he reflects. "Closing our first deal just before the one-year mark was really encouraging. It's all about momentum and feeling good about the partnership."

It's clear to me that ReSeed is addressing what has historically been a huge gap in the market. By solving the capital equation and providing strategic support, it allows property managers and operators like Brandon to focus on what they do best, while accelerating their growth trajectory and adding more “owned” properties to their portfolio (which is very attractive to me — properties you own are 5x easier to manage than those owned by 3rd parties).

For those considering similar programs, Brandon offers this advice: "Look beyond the capital. The real value is in the partnership, the expertise, and the long-term alignment of interests. That's what sets ReSeed apart."

While ReSeed remains extremely selective in its membership, this insider's perspective from Brandon offers valuable insights for operators & property managers looking to scale their businesses in today's competitive real estate landscape. As the industry continues to evolve, models like ReSeed may well shape the future of real estate investment partnerships.

ReSeed is now accepting applications for its second cohort, with a particular focus on property managers. This emphasis stems from ReSeed's recognition of the unique value that property managers bring to the table. Their deep local market knowledge, operational expertise, and existing infrastructure make them ideal partners in ReSeed's model.

Interested parties are encouraged to learn more & apply here.

P.S. Want to learn more about Brandon's approach to property management and real estate investing? I interviewed him for my podcast in 2022.