Role design is one of the hardest (and most underrated) challenges in property management. As your company grows, even just by 10%, the way work is divided starts to break down. In this post, I break down five practical principles for redesigning roles that are focused, scalable, and built for accountability. If you’ve ever wondered why your team feels overloaded and underutilized at the same time, give this one a read.

We thought most owner leads made their decision in a few weeks. Turns out, it’s closer to four months. After analyzing 100+ deals in our CRM, I realized we’ve been thinking about lead follow-up all wrong - and probably leaving money on the table. Here’s what the data actually shows, and what we’re changing as a result.